Branding – NEIL BRIAN https://neilbrian.pro Experience design × visual creative × brand strategy Wed, 12 Nov 2025 03:31:19 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://neilbrian.pro/wp-content/uploads/2015/11/cropped-NEIL-BRIAN-Logo-RGB-s-32x32.png Branding – NEIL BRIAN https://neilbrian.pro 32 32 habitat by honestbee https://neilbrian.pro/work/habitat-honestbee/ Sat, 01 Jun 2024 07:18:22 +0000 https://neilbrian.pro/?post_type=portfolio&p=5791 Launched in October 2018, habitat by honestbee is a multi-sensory, tech-meets-food grocery and dining experience like no other. See, smell, hear, touch and taste fresh flavours and food items from across the globe — all in one destination.

At habitat by honestbee, customers can experience the best of both housed in a 60,000 sq ft food wonderland. Powered by honestbee technology, customers can use their beePass — a unique & securely-encrypted ID — on the app to enable cashless transactions and personalised service catered to their varying taste.

Kudos to my team of Experience designers, PMs and talented engineers, who’ve worked tirelessly to bring this project into fruition! #staysuperfresh

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Folke Skincare https://neilbrian.pro/work/folke-skincare/ Thu, 30 May 2024 07:37:55 +0000 https://neilbrian.pro/?post_type=portfolio&p=5795

Nurture your skin with non-invasive, plant-based skin treatments, formulated by a seamless blend of ancient wisdom and modern technology 

Established in Singapore since 2004 and launched as the tried-and-trusted Folke® brand we know today 

Since young, founder Charles Ng vowed to manage his own sensitive, acne-prone skin with a more natural and non-invasive approach. His fervent passion to unlock the healing powers of nature to serve countless individuals inspired him to develop efficacious, plant-based solutions to the traditional, invasive methods of treating skin concerns. 

Ageless beauty from seed to skin 

Formulated with the marriage of “botany”, “nutrition therapy” and “scientific research”, Folke’s skincare ecosystem aids your skin to heal and evolve in a naturally responsive way much like how our bodies should. 

Cultivating from more than 16 years of plant-based practice, clinical experience now digitised using big data and artificial intelligence (AI) technology, we pioneer highly-informed skincare research and harness the transformative powers of rare botanicals with laboratory-made ingredients towards an approach of the finest quality — potent and proven to allay your skin concerns.  

Nurtured by nature 

The Folke skincare ecosystem offers non-invasive treatment technologies and beneficial plant-based skincare products, developed thoughtfully to manage skin concerns and continue to defy expectations in promoting sustainable, long-term results on your skin and well-being. 

In-house treatments manage skin conditions such as: visible signs of aging, collagen depletion, dullness, sensitivity, hyper-pigmentation, and acne conditions; while crafted skincare products feed your skin daily with innovative nutrition to aid your pursuit of a healthier, clearer, brighter, and more youthful skin. 

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GRAFFICITY https://neilbrian.pro/work/grafficity/ https://neilbrian.pro/work/grafficity/#respond Sun, 17 Sep 2023 08:54:29 +0000 https://neilbrian.pro/?post_type=portfolio&p=4969 Singapore in 2013: a city of clean lines and controlled spaces. Creativity felt caged. Then, a single sticker sparked a national debate – the Sticker Lady Saga. It ignited a question: could public art be a force for good, not vandalism?

This was the spark that lit GRAFFICITY, my solo social campaign. I, a young designer hungry to make a mark, saw an opportunity. Inspired by the burgeoning guerilla marketing movement and the energy of the Sticker Lady Saga, I embarked on an ambitious project – to transform Singapore’s public spaces into vibrant canvases for self-expression. GRAFFICITY wasn’t just a campaign; it was a movement waiting to be unleashed.

GRAFFICITY wasn’t just a campaign, it was a movement. Back in 2013, Singapore’s public spaces felt restrictive, and creative expression needed a spark. Inspired by the rise of guerilla marketing (and the ongoing “Sticker Lady Saga” that sparked debate on freedom of expression), I embarked on this ambitious solo project as my launch into the world of graphic design.

Turning walls into canvases

The goal? To empower Singapore’s youth through the positivity of street art and graffiti. I used captivating visuals and positive messages to connect with them, both online and offline, at their favourite spots.

More than just a tag: Live your bliss

Forget social protest — GRAFFICITY was about social encouragement. With vibrant art and uplifting messages, I aimed to ignite a spirit of adventure in young Singaporeans, encouraging them to chase dreams and live fulfilling lives. We even drew inspiration from celebrated street art scenes in Berlin, Spain, and New York, where graffiti is seen as a positive force in the community.

Deep dive: Research and collaboration

To truly understand the Singaporean graffiti scene, I conducted surveys, held discussions with The Substation, and interviewed renowned artists like Clog2 & Ink10, Micro City, ANTZ, and Didier Jaba Mathieu. This research fueled the campaign’s authenticity.

The look: Fresh, urban, and one-of-a-kind

For the logo, I ditched pre-made fonts. Instead, I hand-drew each letter, capturing the raw energy and originality of graffiti itself. Think of it as a “throw-up” piece reimagined for the campaign.

Going digital: Unleashing creativity online

GRAFFICITY.sg, my official website, launched an Open Call. The public submitted graffiti creations around themes like “Inspiring Change” and “Chasing the Dream.” These works were then “painted digitally” on virtual Singapore locations (complete with GPS coordinates) for everyone to see.

Getting down and dirty: The power of grunge

Inspired by the bold, grungy style of artists like Ed Fella and David Carson, I created eye-catching layouts to promote the Open Call. Cardboard, paint splatters, stencils – it was all on the table. These digital collages exuded a raw, tactile energy that perfectly mirrored the spirit of street art.

Grafficity Vol 1: Singapore’s Street Art Story

I wasn’t just about online buzz. Grafficity Vol 1 became Singapore’s first-ever book dedicated to street art culture. It featured works by local legends like Clog2, ANTZ, and Ink10, alongside interviews exploring the scene’s past, present, and future. The book categorised pieces by style (tags, throw-ups, etc.) and even included GPS coordinates to find them in real life!

A legacy of empowerment

Creating a massive social campaign through graphic design was no easy feat. As a one-person team, I aimed not just for a viral campaign, but for a movement that fostered community participation, especially when it came to a potentially polarizing topic like street art. I provided a platform for self-expression and positive messaging, a space for young people to connect and share their stories. Ultimately, the hope was that these messages – by the youth, for the youth – would inspire reflection, personal growth, and a sense of fulfillment.

The impact

GRAFFICITY garnered support from YOUTH.sg, The Singapore Kindness Movement, and even earned a feature in NYLON Singapore. It wasn’t just a campaign; it was a conversation starter, a celebration of creativity, and a testament to the power of one person to shape their own Singapore.

The campaign was supported by the YOUTH.sg, The Singapore Kindness Movement, and featured in NYLON Singapore.

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Data Vis: Mangoholic Calendar https://neilbrian.pro/work/mangoholic-calendar/ https://neilbrian.pro/work/mangoholic-calendar/#respond Wed, 31 Aug 2022 17:54:49 +0000 https://neilbrian.pro/?post_type=portfolio&p=4102 [vc_row][vc_column][vc_column_text]Introducing the Mango Calendar: A celebration of Philippine seasons

This infographic calendar reimagines the traditional date-month system, drawing inspiration from the captivating annual cycle of the majestic Philippine mango tree. By following the mango tree’s natural rhythm – from flowering to fruiting – the calendar unveils a symbiotic relationship between the tree, the local wind and monsoon systems, and the bountiful harvests that mark the Philippine seasons.


Key insights:

  • The calendar uses the mango’s flowering and fruiting seasons to represent the year, offering an alternative perspective on timekeeping.
  • Data visualizations like bar charts reveal regional variations in mango production, highlighting Central Luzon (III) and SOCCSKSARGEN (XII) as key contributors in 2011 (data permitting).
  • Line graphs showcase a potential upward trend in both planted area and the number of bearing trees from 2009 to 2011, suggesting a growing mango industry.
  • Pie charts (if data is available for all quarters) demonstrate the dominance of the Carabao variety throughout the year, with Piko playing a significant seasonal role.

This project not only celebrates the cultural significance of the mango but also uses data visualisation to tell a captivating story about Philippine agriculture.

Offers valuable insights for:

  • Farmers: Understanding seasonal production patterns and regional variations can inform planting and harvesting strategies.
  • Policymakers: Data on planted area and bearing trees can help guide agricultural development initiatives.
  • Consumers: The calendar fosters appreciation for the local mango industry and its seasonal rhythms.

 


 

More Than Just Dates: A Cultural Tapestry

This unique calendar is part of the “Mangoholic” series, a love letter to the Philippine mango. The series celebrates the fruit’s profound impact on Filipino culture, from its economic importance in agriculture to its presence in vibrant local art and storytelling. Alongside the Mango Calendar, the series features an illustrated children’s book, “The Legend of the Mango (Alamat ng Mangga),” that promises to captivate young hearts and minds.

Download a copy here: PDF / JPEG.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”80″][/vc_column][/vc_row]

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deliverybee 2.0 https://neilbrian.pro/work/deliverybee-2-0/ Wed, 01 May 2019 15:44:04 +0000 https://neilbrian.pro/?post_type=portfolio&p=5169 Adopted across the company’s multiple service offerings (both B2B and B2C), deliverybee is one of honestbee’s internal tools — built solely for Logistics and Operations. Following the launch of v1.0, the app required a complete UI/UX revamp to fix usability issues, enhance our existing users’ experience, and ensure the alignment of our line of service apps to the honestbee brand.

Our team was tasked with driving this project, which aimed to reduce onboarding time and encourage more drivers to choose honestbee among the delivery competition. Sporting a simpler, clearer interface — by listing actionable tasks as cards — the new design helped reduce frustration among existing delivery bees and minimise error & mistakes, while guiding our users throughout their delivery journey.

With a growing list of service-specific requirements (ie Groceries, Laundry, and Food among other local markets), constant communication is key — our design team created various iterations to serve a multitude of end user requirements, validated our proposed solutions with our drivers, and worked closely with the Operations team to ensure we hit our targeted performance KPIs using the app.

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foodbook https://neilbrian.pro/work/foodbook/ Fri, 26 Jan 2018 06:11:12 +0000 https://neilbrian.pro/?post_type=portfolio&p=5089 foodbook is a web design concept, aimed at enabling users to find and book the best restaurants and cafés, armed with the latest promotions, food guides, and must-try recommendations.

Designed to be part of an integrated marketing strategy — where useful and interesting content is generated and built towards increasing diner patronage and acquisition — foodbook also aims to establish a strong community of smart diners in today’s tech-savvy world.

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TRi5 Ventures https://neilbrian.pro/work/tri5-ventures/ https://neilbrian.pro/work/tri5-ventures/#respond Fri, 01 Sep 2017 04:30:46 +0000 https://neilbrian.pro/?post_type=portfolio&p=4477 TRi5 (pronounced “Thrive”) Ventures is a venture investment company investing in technology startups based in Southeast Asia in the Seed to pre-Series A stage. They approached me looking to update their current brand identity to reflect a more innovative & techy look but at the same time, keeping its fun and vibrancy. This would help the company posture itself as they venture towards regional startups in SE Asia.

Previously named Tri5 Accelerator, the brand experienced a challenge of mispronunciation among viewers, as well as looking too child-like for its target users. The website also needed an update to make it more user-friendly and web responsive.

To solve this, we revamped the name to create a custom-made logotype that reflects the brand’s original theme: To feature startups as little plants that can thrive in adversity and grow into strong trees bearing fruits of success—empowered by the right business connections, clear growth strategy and regional market expansion.

 

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Kenny’s https://neilbrian.pro/work/kennys/ https://neilbrian.pro/work/kennys/#respond Fri, 01 Sep 2017 02:43:18 +0000 https://neilbrian.pro/?post_type=portfolio&p=4400 Kenny’s is a brand identity project that I took on with my good friend. He’s starting out his own baking shop and he just loves making delicious pastries for his friends and family. Starting out with Ken’s Homemade Pastries, we developed a concept to feature a catchy brand using his nickname. The brand personalities also included: classic, personal, and of course, home-made goodness.

The logo design was limited to one colour for print (to be used mostly for cake boxes and pastry packaging), and visually, should complement the delicious treats. Opting for a classic brown-gold Pantone combination, and creating a custom-made, hand-drawn brush type of his name, the logo appears fresh, friendly, and deliciously delightful.

Visit Kenny’s Facebook page for more of his wondrous home-made treats.

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SAVI https://neilbrian.pro/work/savi/ https://neilbrian.pro/work/savi/#respond Fri, 01 Sep 2017 01:23:27 +0000 https://neilbrian.pro/?post_type=portfolio&p=4501 SAVI is a mobile app, which aims to empower women (specially those from lower income households) meet their financial goals and make informed decisions with their money — achieved through: automated finance tracking, simple data insights and personalised goal setting – all catered to their individual lifestyle choices.

Make Smart Money Choices today.

Winner of BEST IDEA FOR FINANCIAL LITERACY, sponsored by Hewlett-Packard. #UNitedWeHack: A Hackathon to Promote Financial Literacy and Economic Empowerment for Women, held on 15-16 Aug 2015 at the Microsoft HQ.

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Brendon Fernandez https://neilbrian.pro/work/brendon-fernandez/ https://neilbrian.pro/work/brendon-fernandez/#respond Fri, 01 Sep 2017 00:22:39 +0000 https://neilbrian.pro/?post_type=portfolio&p=4425 Brendon Fernandez is a Singaporean actor, television presenter, emcee, and voiceover talent.

His theatre credits include Mind Map of Love (2015), Hotel (2015), Public Enemy (2015), The Importance of Being Earnest (2015, 2014, 2013, 2009), among numerous others. On television, Brendon has presented a number of documentaries for Channel NewsAsia, including It Figures (2013-2014, Seasons 1 to 3), The Next Asian Miracle (2012) and The Asian Century (2011). His documentary work has taken him across Asia, and more recently to Europe and Australia.

As an emcee and voice actor, Brendon has hosted events for corporate clients like The Asian Food Channel, Barclays, Heineken, and Trend Micro, as well as voiced radio and television advertisements for clients like Berocca, Eu Yan Sang, Garuda Indonesia, and Tiger Beer.

Brendon wanted a brandmark that showcases his dual nature: one who is professional but also warm, and friendly. The result is a custom-made logo developed from his own signature: featuring his love for clean typography, amidst a background that’s bold, fun and as how he is known to his friends and close circles—simply, Brendon.

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